OUR BRILLIANT STORY

One evening some girlfriends and I were discussing the jewellery we loved and owned. One friend gave me a hard time about owning a Concord diamond watch. Later on she confessed that her husband bought her a diamond necklace when the company she worked for went public.  She brought out the necklace and my heart skipped a beat;  it was stunning and worth at least ten times the value of my watch.

I then teased her, saying that if she wore that necklace more than once a year, she’d be lucky. She confessed that this was true and then shockingly, she said, “Why don’t we share our jewellery, it seems silly to let it sit in a safe all the time”. The crazy thing is that she meant it, because she trusted us to care for it and vice versa.

What a brilliant idea, sharing with people who love and value what you do; and that is how the Covettist movement began.  Soon after she was joined by Elsa and Helena, both veterans of the jewellery industry with a passion for Covettism.

THE COVETT TEAM

Cynthia Morrow
Founder and CEO
A Passionate Covettist

Helena Chan
Co-Founder
A Passionate Covettist

Elsa Navarrete
Co-Founder
A Passionate Covettist

COVETT’S MISSION STATEMENT

To build a company that delivers, and a community that embraces, the smart ownership of luxury goods.

COVETT’S VALUES

INTELLIGENCE

We value intelligence, providing the smart way for our customers to own and enjoy luxury jewellery.

AUTHENTICITY

We value authenticity, delivering a transparent co-ownership solution that delivers a high degree of value and joy

HASSLE-FREE

We value the pleasure of ownership and commit to deliver a hassle-free way to own luxury jewellery.

PASSION

We value the passion for luxury jewellery by making it new and exciting every time.

BE MORE

We value being more by embracing a Covettist mindset.

Our Brilliant Story

One evening some girlfriends and I were discussing the jewellery we loved and owned. One friend gave me a hard time about owning a Concord diamond watch. Later on she confessed that her husband bought her a diamond necklace when the company she worked for went public.  She brought out the necklace and my heart skipped a beat;  it was stunning and worth at least ten times the value of my watch.

I then teased her, saying that if she wore that necklace more than once a year, she’d be lucky. She confessed that this was true and then shockingly, she said, “Why don’t we share our jewellery, it seems silly to let it sit in a safe all the time”. The crazy thing is that she meant it, because she trusted us to care for it and vice versa.

What a brilliant idea, sharing with people who love and value what you do; and that is how the Covettist movement began.

COVETT’S VALUES

To build a company and platform that creates smart ownership of luxury goods
INTELLIGENCE

We value intelligence, providing the smart way for our customers to own and enjoy luxury jewellery.

AUTHENTICITY

We value the authenticity of co-ownership as a way to tie frequency of use to value.

HASSLE-FREE

We value the pleasure of ownership and commit to a hassle-free way to own luxury jewellery.

PASSION

We value reigniting the passion with the jewellery experience as always new and exciting.

BE MORE

We value being more by embracing a Covettist mindset.

Cynthia Morrow
Founder and CEO
A Passionate Covettist